🎬 ON SCENE: GRIIIM Covers Behind-The-Scenes of Claressa Shields' New Zeus Network Show
The momentum following boxing legend Claressa Shields' historic championship reclaim in Atlanta shows no signs of slowing down. Behind the cameras, a major synergy is brewing as team members solidify their roles in the champ's expanding media empire.
Griiim.com was on the scene providing exclusive, behind-the-scenes coverage for "GWOATS," the highly anticipated new television show by undisputed multi-weight boxing champion Claressa Shields, set to air on the Zeus Network.
Dusable Lewis Jr. Steps Into Key Role
Leading the charge on the ground was Dusable Lewis Jr. (known digitally as GRIIIMGAMER), the founder of Griiim Marketing and the younger brother of Shields. Lewis Jr., who has spent years supporting his sister's career from behind the scenes, was spotted actively collaborating with media teams, talking to staff, and managing on-site production.
Officially hired by Shields to run media coordination, Lewis Jr. is making rapid strides across sports, media, and digital content creation. His official role in coordinating the behind-the-scenes footage and managing media relations for the Zeus Network collaboration marks a major step forward for his brand.
A Growing Crossover Appeal
The production coincides with a monumental week for Shields, who not only reclaimed the unified WBC and WBA women's middleweight world championships at State Farm Arena but also launched her viral single "Party". With major industry figures—including Zeus Network leadership—converging around the project, the upcoming series promises a premium look into the intersection of elite sports and entertainment.
For more exclusive fighter interviews, media coordination features, and upcoming event updates, keep it locked
to griiim.com.
