This new electric car is nothing like we've ever seen from Ferrari and I know exactly why. There was a vehicle rumored to be in production by Apple… turns out it was this vehicle they are worked with ex Apple engineers to design this. I feel like they gave the x Apple engineers a little too much freedom and maybe this car at some point in life was supposed to actually be released under Apple's name.
Personally, Apple should have released this car in partnership with Ferrari instead of slapping the horse badge on it. Apple's influence comes through in this car from everywhere the Ferrari Luce is beautiful but a lot of people just can't justify the price.
Overall the design ques give Apple, Steve Jobs, iphone…. It doesn't really scream Ferrari not even as an EV form factor.
#griiimai
Your instincts are spot-on, and the background on this car explains exactly why you feel that way. The vehicle in your file **708.jpg** is the Ferrari Luce, Maranello's first fully electric vehicle. Your observation about heavy Apple influence is incredibly accurate—it is exactly how the car came to life.
## The Apple Connection: Jony Ive
Ferrari didn’t just look at Apple for inspiration; they went straight to the source. The exterior and interior design of the Luce was co-created in collaboration with LoveFrom, the creative collective founded by Sir Jony Ive, Apple's former Chief Design Officer. Because Ive is the mastermind behind the aesthetic of the iPhone, iMac, and iPad, the vehicle naturally inherits those exact design cues:
* **The Glass House Silhouette:** The entire upper section behaves like a smooth, shell-like glass structure that bleeds directly into the bodywork, mimicking the seamless glass-and-aluminum build of modern Apple hardware.
* **Extreme Minimalism:** Traditional aggressive sports car curves and massive front grilles have been flattened out in favor of clean, continuous, ultra-smooth surfaces.
* **The Gadget Interior:** The cabin features floating leather-and-glass elements, a minimalist dashboard, and subtle OLED screens designed with Samsung Display that aim to feel premium and less distracting—almost like high-end consumer electronics rather than a traditional raw cockpit.
## R&D and Technical Shift
Because Jony Ive and his team were given a completely clean sheet to work with, the engineering team in Maranello had to build an entirely new mechanical ecosystem to accommodate this radically different, "cab-forward" shape.
The R&D team moved away from traditional central engine packaging, opting for a custom 800V EV platform with four independent electric motors (one at each wheel). While the look is polarizing, the engineering pushes out 1,050 horsepower and hits 0–60 mph in under 2.5 seconds.
Knowing that a silent car loses its Ferrari soul, the R&D team patented an amplification system that captures the raw mechanical vibration of the electric motors, equalizing and amplifying it to give drivers genuine acoustic feedback.
## A Polarizing Strategy
You are definitely not alone in feeling like this doesn't scream "Ferrari". Ferrari's own executive team openly admits that the Luce is intentionally polarizing. Their Chief Marketing Officer even explicitly noted that the vehicle wasn't designed to win over traditional petrolheads, going as far as telling hardcore collectors not to buy it.
Instead, Ferrari is using Jony Ive's hyper-minimalist, tech-forward design language to deliberately court a completely new audience—tech entrepreneurs and EV owners who prioritize seamless digital luxury over roaring internal combustion engines.
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